Part 4: Steps to take before submitting (from the web)
Fine tune the TITLE tag to increase traffic to the site
Improving the TITLE tag is one technique that applies to just about all the search engines. The appearance of key words within the page title is one of the biggest factors determining a Web site’s score in many engines. Changing title of the web pages to include some site keywords which works well with each of the pages can greatly increase the chance of the page getting noticed by the search engines and can increase the page rank of the site as well.
Keyword selection
Choosing the keywords which pertain to the company’s product / services is a key factor of SEO. Searching the keywords through Word Tracker tool for the domain specific words and analyzing the keyword trend of the competitors would be a great start in keyword organization on the pages.
The larger the number of key words used, the more the relevance of any one key word getting diluted. One way to get around this is to create gateway pages and keeping the pages one to two page deep.
Creating gateway pages that are specific to focus the purpose of the site
Gateway pages are designed with keywords for specific submission to search engine(s). They should be tuned with a specific set of key words, boosting the chance that these key words will be given a heavy weight. To do this, several copies of a page should be made, one for each set of key words. These pages will be used as entry points only, to help people find the site, therefore, they don’t need to fit within the normal structure of the site. This provides the page developer with greater flexibility in establishing key words and tags that will encourage a stronger ranking with the search engines. Each gateway page then can be submitted separately to the search engines.
Ensuring that a proper site technology being used
Often the latest technology being built into a site can confuse the search engine spiders. Frames, CGI scripts, image maps and dynamically generated pages are all recently created technology that many spiders don’t know how to read. With frames for instance, the syntax of the FRAMESET tag fundamentally changes the structure of an HTML document. This can cause problems for search engines and browsers that don’t understand the tag. Some browsers can’t find the body of the page and viewing a page through these browsers can create a blank page.
FRAMES Vs. Site Content
Ensure that NOFRAMES section is applied to the page if FRAMES are widely used across. Have meaningful content in the frame section with links to appropriate non-frame section of the pages to help the crawler. This tag will not affect the way a page looks but it will help a page get listed with the major search engines.
Essence of a Site map
Site map is a back door entrance for the crawler to cycle its search across various cross-sections in the site.
Blogging
Maintain a blog pertaining to the site. Crawlers like blogs as its content change frequently. Link the blog feed to sections within the site to make the content relevant to the targeted keywords.
Participation in communities
Active participation in industry related or industry specific forums, blogs and develop a strategy to link back to vital pages/sections within your site.
